Bel Beverages, the producer of popular brands Bel Cola, Bel Active, and Bel Aqua mineral water, has reaffirmed its commitment to the First National Bank Accra Marathon organized by Dansoman Keep Fit Club by extending its sponsorship for the third year in a row. The announcement underscores the company’s dedication to promoting health, wellness, and peak athletic performance through hydration.
Mr. Magnus Dey, Head of Marketing for Bel Beverages, expressed enthusiasm about the ongoing collaboration during a recent press briefing. “We are delighted to associate with the Accra Marathon for the third year running,” he said. “Bel Beverages is always happy to link our brands with sports, where athletes are hydrated and need water to perform at their best. Hydration is key to a successful sporting event, and we are pleased that Bel Beverages can play a part in keeping athletes hydrated.”
The FNB Accra Marathon, organized by Dansoman Keep Fit Club under the auspices of the Ghana Athletics Association and sponsored by First National Bank Ghana, has grown into one of West Africa’s premier road racing events since its inception. Attracting thousands of local and international runners, the marathon features a half marathon 21.1 km race alongside shorter distances, including 10km for kids and corporate runners. Held annually in the vibrant streets of Ghana’s capital, the event promotes physical fitness, community engagement, and tourism while raising funds for charitable causes. Past editions have seen participation from elite athletes and everyday enthusiasts, with Bel Beverages providing essential hydration stations along the route to ensure participant safety and endurance.
Mr. Dey’s pledge of continuous support highlights Bel Beverages’ broader mission to foster healthy lifestyles. “We are committed to promoting health and wellness through sports,” he added, emphasizing the role of products like Bel Aqua in delivering pure, refreshing hydration during intense physical activity.
This partnership aligns with the marathon’s theme of unity and resilience, as runners navigate Accra’s iconic landmarks, from the Independence Square to the bustling markets. Event organizers have praised Bel Beverages for its reliable contributions, which have helped elevate the marathon’s status on the regional sports calendar.
As preparations gear up for the next edition, expected to draw even larger crowds, Bel Beverages’ involvement ensures that hydration remains a cornerstone of the Accra Marathon’s success. The company’s brands will once again be front and center, quenching the thirst of champions and supporters alike.
The Chairman of Dansoman Keep Fit Club Rat Ben Ahulu expressed delight in the outcome of event and thanked sponsors and stakeholders who came onboard to support this year’s event.
He called on organizations and individuals to come and support this yearly event to unearth more talents for the nation and beyond
Other sponsors of the event include Hollard Insurance, EV House, Edgewater Medical Center, Fresh Luk eye center, Nutfield Clinic, Indomie , Runners alliance with Graphic Sports, EIB, GTV Sports+, IMAX and Multi media as partners
