May 1, 2025, marks the national launch of the Blackstar Experience, a flagship initiative aimed at showcasing Ghana’s rich cultural heritage, arts, and tourism to the world. The event will take place at the Freedom and Justice Monument at Blackstar Square in Accra.
According to President John Dramani Mahama, the Blackstar Experience will position Ghana as a global destination for cultural tourism and creative expression. As he explained during his State of the Nation Address, “Our flagship initiative, ‘THE BLACK STAR EXPERIENCE,’ aims to establish Ghana as the gateway to Africa for the global diaspora.”
The initiative promises to offer curated cultural, historical, and creative arts experiences through collaborations with the private sector, diplomatic missions, and government agencies. Some exciting activities planned include concert parties, film events, street carnivals, and more.
Rex Omar, Coordinator of the Blackstar Experience, emphasized the crucial role of the media in the initiative’s success. “Stakeholder support, particularly from the media, is crucial for the project’s fruition,” he stressed.
The Blackstar Experience is expected to attract investments, create jobs, and boost tourism, ultimately reaffirming Ghanaian identity and showcasing the country’s rich cultural heritage to the world.
