Maame Efua Houadjeto has been named the Chief Executive Officer of the Ghana Tourism Authority by President John Dramani Mahama.
She succeeds Mr. Akwasi Agyeman, who stepped down from his position last week.
Maame Efua Houadjeto has a notable political history, having previously served as the Deputy Women’s Organiser for the National Democratic Congress (NDC) and campaigning as the party’s Parliamentary Candidate for the Mfantsiman Constituency in the 2024 elections.
The departure of Kwasi Agyeman from his role as CEO of GTA was met with enthusiastic applause, indicating that Maame Efua will take on a significant responsibility in her new role. (Related article: Ghana Tourism Authority CEO resigns, hands over leadership, An Ode to Akwasi Agyeman: End of an era of Ghana’s tourism upliftment)
As one of the 13 entities under the Ministry of Tourism, Culture and Creative Arts, the Ghana Tourism Authority (GTA) is dedicated to fostering tourism in a manner that benefits the environment, communities, and the economy.
In pursuit of this mission, the GTA is concentrating on various crucial areas. Primarily, they are leveraging technology and ICT to enhance innovation and advancements in the tourism industry. Additionally, they are working on regulating and standardizing tourism practices to guarantee that visitors enjoy a safe and pleasant experience.
However, the GTA recognizes that collaboration is essential. That’s why they are forming partnerships with other agencies, businesses, and stakeholders to promote tourism and stimulate economic development. They are also committing to robust marketing and promotional strategies to elevate Ghana’s status as a premier tourist destination.
The Ghana Tourism Authority plays a vital role in sustainability and is committed to fostering positive societal changes. Their contributions span different areas and involve numerous partners through the initiatives and platforms they offer.
